Digital Marketing Expert

I Make Businesses

Strategic marketing that turns data into revenue. Specializing in ecommerce growth, paid advertising, and conversion optimization for ambitious Greek brands.

Who I Am

Turning Strategy Into Revenue

Dimitris Tsela - Digital Marketing Expert

Philosophy

Marketing isn't about creative awards or viral moments. It's about understanding what makes your customers buy, then building systems that turn that understanding into consistent revenue. Every campaign I run, every strategy I develop, every optimization I implement—it's all backed by data and measured by one thing: did it make your business more profitable?

8+
Years Driving Ecommerce Growth
100%
Results-Focused Approach
Athens
Based in Greece

The Journey

Eight years ago, I started optimizing small online stores in Athens. What began as fixing checkout flows and tweaking ad campaigns evolved into building complete revenue engines for ecommerce brands. I've managed everything from €5,000 monthly ad budgets to six-figure marketing operations. Watched the Greek ecommerce market boom. Learned what actually works—and more importantly, what doesn't. Every failed campaign taught me something. Every success validated a principle. Today, I bring that experience to businesses ready to grow profitably.

How I Work

No cookie-cutter strategies. No agency fluff. Just systematic work that compounds over time. I start by understanding your business model and customer behavior. Then I identify where you're leaving money on the table. Finally, I build and optimize systems that work: profitable ad campaigns, high-converting funnels, retention workflows that run on autopilot.

Data Over Opinions

Your opinions don't pay the bills. Data does. Every strategy backed by analytics. Every decision tested and measured. What works scales. What doesn't gets cut immediately.

Revenue Over Vanity

Followers, likes, impressions—meaningless if they don't translate to revenue. I optimize for metrics that impact your bottom line: customer acquisition cost, lifetime value, return on ad spend.

Systems Over Tactics

One-off wins don't build businesses. Systems do. Automated email sequences, optimized sales funnels, retargeting flows—infrastructure that generates revenue while you sleep.

Based in Athens, working with ambitious ecommerce brands across Greece. Whether you're doing €50,000 or €5,000,000 annually, if you're serious about profitable growth, let's talk.

What I Offer

Services

Comprehensive digital marketing solutions tailored to your business needs

Digital Strategy
Store optimization that turns traffic into profit. Strategic digital planning from product positioning to checkout psychology, designed for the Athens market with proven conversion tactics.
  • Store optimization
  • Product positioning
  • Checkout flow design
  • A/B testing
Paid Advertising
ROI-focused ad campaigns across Google Ads and Meta. Every euro tracked, every result measured. Performance advertising that understands Greek consumer behavior and delivers profitable returns.
  • Google Ads management
  • Meta advertising
  • Retargeting campaigns
  • Budget optimization
SEO & Content
Get found by customers ready to buy. Technical SEO and content strategy that captures high-intent searches in the Greek market. Organic traffic that converts into revenue.
  • Technical SEO
  • Content strategy
  • Link building
  • Local Athens SEO
Email Marketing
Turn one-time buyers into repeat customers. Automated email campaigns with strategic segmentation that drive measurable revenue. Build customer lifetime value on autopilot.
  • Flow automation
  • Behavioral segmentation
  • Campaign design
  • Performance tracking
Analytics & Insights
Know exactly what's working and what's not. Comprehensive tracking and analysis that reveals where your revenue comes from. Data-driven decisions, not guesswork.
  • GA4 setup
  • Custom dashboards
  • KPI tracking
  • Strategic reporting
Growth Consulting
Strategic roadmap from where you are to profitable growth. Market analysis, funnel optimization, and retention tactics that scale your Athens business partner sustainably.
  • Growth strategy
  • Market analysis
  • Funnel optimization
  • Retention tactics
My Expertise

Skills & Expertise

Proficient in the latest platforms and tools to drive your ecommerce success

Ecommerce Platforms

Expert platform management & growth strategies

PrestaShop
WordPress & WooCommerce

Paid Advertising

Performance marketing across all channels

Google Ads
Meta Ads
Retargeting Strategies

Analytics & Data

Data-driven insights for growth

Google Analytics 4 (GA4)
Google Tag Manager

Marketing Automation

Automated workflows and customer journeys

Email Marketing
Marketing Automation
Customer Journey Mapping

Optimization & SEO

Conversion and organic growth strategies

Conversion Rate Optimization (CRO)
Landing Page Optimization
SEO Optimization

Content & Social

Strategic content and social media expertise

Content Marketing
Social Media Marketing
Influencer Partnerships
Common Questions

Frequently Asked Questions

Find answers to common questions about my services and how I can help grow your business

I focus exclusively on profitability and measurable ROI. Every strategy is built around turning your marketing spend into revenue. No vanity metrics, no generic solutions—just data-driven tactics tailored to the Greek market and your specific business goals.

For paid advertising, you'll start seeing data within the first week, with optimization improving results over 30-60 days. SEO and organic strategies typically show meaningful traction in 3-6 months. Growth consulting delivers quick wins in weeks while building long-term foundations.

Absolutely. While I'm based in Athens, I work with ecommerce businesses across Greece and internationally. Most of my work is done remotely, with in-person meetings available for Athens-based clients when needed.

I specialize in PrestaShop and WordPress for ecommerce, Google Ads and Meta Ads for paid advertising, plus comprehensive analytics through GA4, Google Tag Manager, and various marketing automation tools. I work with whatever platforms your business uses.

I work with small to medium-sized ecommerce businesses, typically with revenue between €50K-€5M annually. If you're spending money on marketing and want to see better returns, or if you're ready to scale profitably, we should talk.

Pricing depends on scope and complexity. I offer project-based fees for specific initiatives, monthly retainers for ongoing work, and consulting packages for strategic guidance. Every engagement starts with understanding your goals and creating a custom proposal.

Get In Touch

Let's Work Together

Ready to make your ecommerce business more profitable? Based in Athens, serving brands across Greece. Let's discuss your growth strategy and identify opportunities to increase your revenue.

Start the Conversation

Every profitable strategy starts with understanding your business. Available Athens business hours (EET timezone). Typical response within 24 hours.

Location

Athens, Moschato, 18345

Send a Message
Fill out the form below and I'll get back to you within 24 hours.
Dimitris Tsela | Digital Marketing Expert Athens | Profitable Growth